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Finance scores easing upwards in latest DAS
| 题名： | Finance scores easing upwards in latest DAS |
| 正文语种： | eng |
| 作者： | TOM SEYMOUR |
| 摘要： | Manufacturer finance programmes have become more competitive and offered better earnings potential over the past 12 months, according to the Latest Dealer Attitude Survey (DAS). Average scores out of 10 went from 5.9 (compe-tetiveness) and 6.7 (earnings potential) to 6.1 and 6.9 respectively. This is a positive sign for trading over the difficult winter period, with confidence in finance offers still remaining high, with U of 30 OEMs rated at the average or at a higher level for how competitive their offers are. The research for the Latest survey had an overall response rate of 59.5% on average, representing a network size of 4,346 retailers across the UK. The National Franchised Dealers Association's (N FDA) Winter 2020/21 DAS results show a continued strong showing from Lexus and Toyota, with both maintaining near perfect scores of 9.1 and 9 out of 10 for how retailers rated them on how their offers compete against rivals in the market. While Kia was rated third in the previous winter survey, this time we have a tie for that position with the Korean manufacturer, plus Ford and Mini. German-owned brands Like Mini and Mercedes-Benz have also been strongly rated for earnings potential Mercedes was rated 8.8 out of 10 by retailers for how much income they can generate from finance and Mini came in second at 8.4. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
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