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原文传递 AGENCY MODEL MAY NOT SUIT AGENCIES - DAKSH AND TOM AT AM LIVE
题名: AGENCY MODEL MAY NOT SUIT AGENCIES - DAKSH AND TOM AT AM LIVE
正文语种: eng
作者: JIM SAKER
作者单位: Centre for Automotive Management at Loughborough University's Business School
摘要: Personally, one of the most interesting talks at January's AM Live Online was the interview between AM's Tom Sharpe and Marshall's CEO Daksh Gupta. Gupta's insight on what he saw as the positive evolution' of the retail automotive sector away from a traditional franchised system towards an agency model was one of the most informed and balanced views on the subject I have heard. One of the first classes I ran at Loughborough had a mixture of manufacturers and dealers in the room. I moved from being a lecturer to being a referee trying keep the warring sides apart. Over the years in most franchises the situation has improved and it has, in Gupta's words, become a symbiotic' relationship. A transition towards an agency model, as Daksh admits, will give greater power to the manufacturer particularly in the area of product supply and marketing discounts. But will also give a dealer group a more healthy balance sheet, lower interest payments and a regulated profit.
出版年: 2021
期刊名称: Automotive Management
期: Apr.
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