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原文传递 Take your digital transformation to the next level

题名：	Take your digital transformation to the next level
正文语种：	eng
摘要：	In 2020 the automotive industry went through 10 years of digital transformation in just about 10 months. Franchised dealers have embraced digital selling and the tools required to work remotely. Some will complete the whole sales process online soon. Once this is done, what is the next step? Perhaps this transition was forced upon us, but now we need to make it a strategic imperative. Before the pandemic, one of the greatest data challenges facing dealerships was bringing all the information together in one place to aid decision-making. Data in the DMS, in your budgets, and third-party applications such as showroom, CRM and VHC needed to be brought together to create a coherent picture to improve operations. Throw the new online data into the mix and the job has become more complex. To complete the digital transformation, dealerships will need to address this problem-. As more of the pipeline is online, the sales team needs to collate the pipeline into one place to maximise sales performance. Additionally, online spend on marketing has accelerated, but few dealerships have control of it. You would have thought once all the information is in a digital format then it would be easy to measure performance. Dealers need to get on top of this to adjust promotions as the month unfolds to maximise sales.
出版年：	2021
期刊名称：	Automotive Management
期：	Apr.