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Think digital and Max out this March
| 题名： | Think digital and Max out this March |
| 正文语种： | eng |
| 摘要： | In a 'normal' March, plate-changes would provide a welcome increase in sales with customers lusting after the latest models. There was nothing normal about March 2020 and this one is no different. With showrooms remaining closed during this critical month, dealers will need to adapt once more to maximise sales opportunities in a surprisingly buoyant market. Sales enquiries have remained strong throughout lockdown and recent consumer research from Marketing Delivery found that 33% are now seriously considering buying a car due to increased disposable income as a result of the pandemic. As most dealers continue to operate with furloughed staff, keeping customers engaged with meaningful, personalised interactions will be a challenge familiar to sales teams across the country. In the same survey, 65% of buyers said that, due to COVID-19 and the challenges of physically visiting a dealer, they would expect a dealer to respond more quickly to emails. These figures highlight how customers are more willing than ever to engage digitally with dealers. However, expectations about the quality and frequency of response are also increasing. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
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