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原文传递 VOLKSWAGEN GROWTH SPURT LEAVES OTHERS IN ITS WAKE

题名：	VOLKSWAGEN GROWTH SPURT LEAVES OTHERS IN ITS WAKE
正文语种：	eng
作者：	DAVID FRANCIS
摘要：	At 157,000 registrations in May 2021, the UK car market was at least back in the land of the living compared with May 2020. However, 157,000 is what we would expect to see in a recession, so it is not a cause for major celebration. It is in line with May 2010, when we started to come out of the financial crash, and is approximately 25% below the peak of 2016. At a manufacturer level, Volkswagen put on a remarkable growth spurt to take 10.5% of the May market. That has led VW to become clear market leader thus far, with a year-to-date (YTD) share of 9.1%. There were a number of models which contributed to this remarkable result. The Golf took top spot in May, with the Polo at No 3, while the new electric ID3 hatchback and ID4 crossover are also starting to make an impact. In second place, Ford is having a terrible time with hatchback registrations, only managing to claw back a proportion of lost sales with its crossovers. The Fiesta fell to seventh in May (although it is still in second place YTD), and the Focus has dropped out of the top 10 altogether. In a market up 42.5% YTD, the Focus has fallen by 26.4%, and is now fourth in C-segment hatchbacks, and ninth in the C-segment overall. In the crossover market, the Puma is doing well in terms of being segment leader, but Ford's overall B-segment sales have only risen 30.8%. Hence it has lost share, given the 42.5% rise in the overall market. In the C-segment, it is a similar story: the Kuga is increasing sales (now fourth), but Ford's combined Focus/Kuga registrations are only up by 33.6%.
出版年：	2021
期刊名称：	Automotive Management
期：	Jul.