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MG's finance strategy is clearly working
| 题名： | MG's finance strategy is clearly working |
| 正文语种： | eng |
| 作者： | TOM SEYMOUR |
| 摘要： | MG is offering £750 discounts for any customer that test drives and then goes on to buy an electric vehicle (EV) or hybrid from its range before the end of June. This is in addition to 0% finance on every model and very low deposit levels are priced at the same level as the monthly payments. MG's finance strategy is clearly working for customers as the brand is one of the standouts in the recovery of the automotive retail market so far. The Chinese manufacturer's broadening range of EVs and plug-in hybrids - the MG5, ZS and HS - are all available for less than £400 a month. MG's plug-in vehicle line-up isn't the most expensive on the market, but this pricing shows that, while the brand is lowering the barrier to entry, it's moving into more expensive territory. Hyundai is another brand that has seen a successful recovery so far this yearand many of its own plug-in vehicles are priced either at a lower monthly cost on PCP than MG. This is with the caveat that Hyundai's representative finance examples show figures with much higher levels of deposit, so there is a higher level of upfront cost. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jul. |
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