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THE BEAR IN THE BOX
| 题名： | THE BEAR IN THE BOX |
| 正文语种： | eng |
| 作者： | JIM SAKER |
| 作者单位： | Loughborough University's Business School Institute of the Motor Industry (IMI) |
| 摘要： | I love our industry. It is dynamic, interesting and, at times, just plain odd. This week the postman rang and presented me with a box. I wasn't expecting a delivery but thought that I must have got confused and forgotten about an order that had been missed from the plethora of pandemic-induced online transactions. However, it wasn't something that I had ordered and turned out to be a teddy bear in a box. Looking more closely I discovered that it carried the branding of one of the cars I drive. The challenge was that it took me a few minutes to find an explanatory card wedged at the bottom of the box. On the card it thanked me for having my car serviced at one of their dealerships. It went on to say that I was now registered on their Digital Service Record System which gave my details to every dealership in the franchise. The irony is that they don't have a franchised dealer in the city where I live. The message said that the bear was a way of saying thank you for having my service done by one of its dealers. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jul. |
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