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COLLABORATION IS KEY TO PROGRESS
| 题名： | COLLABORATION IS KEY TO PROGRESS |
| 正文语种： | eng |
| 作者： | LUCY TROTT |
| 摘要： | The automotive industry is experiencing change at a pace never seen before and across more than one vertical. The digitisation of the sales process and the move to alternative fuels have accelerated over the past 12 months. Are retailers prepared for the journey? Data from digital stores and customer journeys across Europe shows that the way car buyers behave is changing. Consumers want a complete solution coupled with high service levels. Digital interactions with organisations ranging from Amazon to Monzo mean expectations have risen. A purchase should be able to be completed quickly and seamlessly. E-commerce requires a big shift in business operating models. It is not only consumers who need to go on a journey, but the industry as a whole. Currently, manufacturers are pushing to implement online sales ability while testing out various options available to them. By learning from the rest of the retail sector, they are trying to figure out what can be replicated, what works and how to integrate this new model into our industry. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jul. |
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