原文传递
The customer journey follows different paths
| 题名： | The customer journey follows different paths |
| 正文语种： | eng |
| 作者： | Andy Wand |
| 摘要： | If the customer is king then the old adage about kings being succeeded surely applies: "The customer journey is dead. Long live the customer journey."For many years the customer journey has been linear, and usually binary. But with the increased use of digital strategies, particularly over the past year, the new customer journey is convoluted and twisted with the traditional stages of awareness, consideration, purchase, usage and re-purchase often overlapping and jumping around at the click of a mouse. The shape of the journey has changed.What is interesting is that the communications fulcrum between the brand (where it has traditionally controlled the message) to the consumers (where they have passively received the message) has changed dramatically over the past decade and accelerated even more so over the past year. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | May |
检索历史
应用推荐
