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原文传递 TIME TO LOOK MORE CLOSELY AT AFTERSALES
题名: TIME TO LOOK MORE CLOSELY AT AFTERSALES
正文语种: eng
作者: NICK TAYLOR
作者单位: Eurorepar Car Service
摘要: The knock-on effect of the COVID-19 pandemic, paired with a shift in consumer buying habits, is challenging business leaders to squeeze the most out of their assets. Franchised dealerships are no exception.The car sales shift has left a gap in dealerships' aftersales diaries. So what can dealers and repairers do to capitalise on the multi-brand, out of warranty, trade?Growing aftersales as its own separate division is an opportunity often overlooked by dealers. Many see the servicing arm as being secondary to selling cars, helping to retain custom until the vehicle's warranty expires. But with fewer new cars being sold, these service facilities are often underutilised.
出版年: 2021
期刊名称: Automotive Management
期: May
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