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Heycar keeps its ears open and innovation high
| 题名： | Heycar keeps its ears open and innovation high |
| 正文语种： | eng |
| 摘要： | Heycar believes the challenges posed by the COVID-19 pandemic have provided an opportunity to demonstrate its commitment to supporting dealers and the success of its efforts to "do things differently".Underpinned by free car listings, heycar's offering has been constantly evolved and improved with the help of a collaborative "open ear" approach since its August 2019 UK launch, helping to grow its profile and that of dealer stock during a challenging 12 months for the sector.From free car deliveries and fuel vouchers for car buyers, to major TV campaigns, the sponsorship of BT Sport's FA Cup coverage and the 2020 acquisition of consumer website Honest John, the business has worked hard to maximise its exposure.As the sector prepares to re-open show-room doors with the easing of COVID-19 'Lockdown 3' it is also demonstrating its desire to inspire and reward staff on the showroom floor with its 'Lift the Cup' campaign - offering rewards for sales converted from heycar leads. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | May |
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