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HOW MUCH DISRUPTION CAN THE MARKET TAKE?
| 题名： | HOW MUCH DISRUPTION CAN THE MARKET TAKE? |
| 正文语种： | eng |
| 作者： | PROFESSOR JIM SAKER |
| 摘要： | It is always interesting to reflect on how the emphasis in our sector has changed over the years. In the 1970s the outlook was on shifting metal, transaction-based selling with little emphasis on aftersales. The pent-up demand that had built up with the hire purcha.se restrictions in place at that time allowed for the focus to be on sales. The, aftersales neglect allowed disruptors such as Kwik Fit to enter the market. As the market tightened through the '80s, manufacturers started to launch their own 'fast fit' operations as part of their franchise offering. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jun. |
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