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EMaC Lifetime Warranty: Make a major quality statement
| 题名： | EMaC Lifetime Warranty: Make a major quality statement |
| 正文语种： | eng |
| 摘要： | Offering your consumers a lifetime warranty makes a major quality statement about your vehicle stock and the processes you believe in. Lifetime Warranty closes the gap and offers a comprehensive solution which is proven to increase retention. Our focus group feedback demonstrates that consumers are anxious about potential future repair bills when purchasing a pre-owned vehicle. Consumers want peace of mind that they are not going to face a future jeopardy for their latest significant purchase. Short-term warranty solutions offer a re-assurance, but with many vehicles being bought with at least a three-year ownership in mind, consumers want more. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jun. |
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