原文传递
Trading in the Traditional?
| 题名： | Trading in the Traditional? |
| 正文语种： | eng |
| 摘要： | As such, dealers are now at a crossroads on whether to continue investment in online retailing or revert back to traditional ways of selling vehicles, with added pressure from the rising popularity of platforms such as Cazoo, driving many to consider a 'blended' sales model that combines in-store customer service with online convenience. What's more, retailers have found more opportunity to sell warranty products, says Craig Grant, Commercial Director at WMS Group. Here, he explains why warranty solutions will be vital for dealers looking to capitalise on the car buying journey -whether in-store or digital. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jun. |
检索历史
应用推荐
