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原文传递 Hefty incentives behind Korean brands' growth
题名: Hefty incentives behind Korean brands' growth
正文语种: eng
作者: TOM SEYMOUR
摘要: As the industry passed the halfway point of 2021, it's time to take stock of some of the offers that are helping to boost positive performances and help the market return to pre-pandemic levels.Hyundai has led the recovery so far with a 77% increase in volumes for the first six months.There is 0% available on selected Tucson, Kona Hybrid and i20 and continued financial support to discount models across all but one model in the range (the new Tucson misses out). But, elsewhere, there are deposit contributions ranging from £500 for the i10, up to £1,750 off the loniq and Kona.The standard representative examples for Hyundai run with a 4.8% APR rate and some relatively high deposit examples. As a result, the monthly costs across the majority of model ranges are less than £300 a month, with even more premium models like the Sante Fe priced below £400 a month.There's a Korean trend for the manufacturers posting positive volumes so far this year.Kia has posted a 56% increase in registrations and is pushing ahead in Q3 with a suite of offers to help support retailers.
出版年: 2021
期刊名称: Automotive Management
期: Aug.
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