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GENESIS MOTOR EUROPE
| 题名： | GENESIS MOTOR EUROPE |
| 正文语种： | eng |
| 作者： | Tom Sharpe |
| 摘要： | With seven new car launches in 12 months, at first glance Genesis Motor Europe's entry to the UK market appears to be an all-out assault on the premium sector.UK managing director Andrew Pilkington told AM that Hyundai's online-only up-market offering is determined to pursue a "crawl, walk, run approach" which gauges public response to determine the rate of growth, however- insisting it has no volume targets.Its Korean parent company will no doubt be expecting a return-on-investment from the brand that expanded into Europe in June, having sold 130,000 vehicles in its existing markets (US, Canada, Russia, the Middle East and Australia) in 2020.But Pilkington insists that establishing the brand and making potential customers aware of its unique direct sales offering was the priority... for now."Let's be honest, nobody knows about Genesis," Pilkington told AM. "Our challenge right now - and it's an exciting one - is taking the brand to market and getting customers to understand our proposition and the 'Genesis Promise'. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Aug. |
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