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Are You Ready for the Impact of the Pandemic on Your Q3 New Car Showroom Event?
| 题名： | Are You Ready for the Impact of the Pandemic on Your Q3 New Car Showroom Event? |
| 正文语种： | eng |
| 摘要： | You might ask how can we be so sure the consumer has shifted away from traditional or even partial online events? The kind of event where a letter is sent that then relies on the customer to call and wait'on hold'to speak to someone who can help them during their busy working lives? Simple, because as a full-service agency for the automotive sector, we run all types of events and measure all the results. The data shows the growing shift to self-serve digital events providing the easiest route through for customers, with even more now showing up for appointments than pre-pandemic levels. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Aug. |
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