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DIGITAL MARKETING TAKES A GIANT LEAP FORWARD
| 题名： | DIGITAL MARKETING TAKES A GIANT LEAP FORWARD |
| 正文语种： | eng |
| 作者： | DEBBIE KIRLEW |
| 摘要： | The pandemic upended all sectors and motor retailers responded overwhelmingly by stepping up their digital marketing activity. The increased reliance on digital may have been thrust upon dealers but it shows no sign of slowing as these suppliers testify:The past year has been one of growth and rejuvenation at Bluesky with resource growing by 15％ across all key departments - development, design, client services and digital marketing.A number of new product developments have taken place, accelerated by higher demands for digital solutions as a result of the pandemic. AutoTransact is Bluesky's e-commerce platform which provides reservation, full purchase, end-to-end finance application, part-ex valuation and value-added product sales capabilities. Launched just before the pandemic struck, Bluesky now has around 60％ of its dealer websites utilising AutoTransact eCommerce checkout, way above anticipated uptake and, in just more than a year sincetheplatform'srelease.approaching £50 million of stock has been sold through the platform. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Aug. |
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