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VIDEO IS PICTURING A BRIGHTER FUTURE
| 题名： | VIDEO IS PICTURING A BRIGHTER FUTURE |
| 正文语种： | eng |
| 作者： | DEBBIE KIRLEW |
| 摘要： | Video is playing a critical role in bridging the online offline experi-ence for car buyers, even more so as contactless sales have acceler-ated in the wake of the pandemic.We spoke to some leading companies in this sector:CitNOW produced a record three million videos in the first quarter of 2021. More than 1.2 million videos created in March alone reflects its recent consumer research that 84％ of car buyers who received a video as part of their car buying process in the past 12 months saw it as a vatuable part of their purchasing journey. In addition, 93％ of retailers polled viewed video as an important tool. Continual improvements have been made to CitNOWs suite of apps with new feedback-led features introduced. The launch of Live Video to help retailers replicate 'face-to-face' interactions from the existing Sales and Workshop apps was accelerated last year. During the latest national lockdown, the daily average number of live video sessions surged by 244％. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Aug. |
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