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TIME TO LOOK MORE CLOSELY AT AFTERSALES
| 题名： | TIME TO LOOK MORE CLOSELY AT AFTERSALES |
| 正文语种： | eng |
| 作者： | NICK TAYLOR |
| 摘要： | The knock-on effect of the COVID-19 pandemic, paired with a shift in consumer buying habits, is challenging business leaders to squeeze the most out of their assets. Franchised dealerships are no exception. The car sales shift has left a gap in dealerships' aftersales diaries. So what can dealersand repairers do to capitalise on the multi-brand, out of warranty, trade? Growing aftersales as its own separate division is an opportunity often overlooked by dealers. Many see the servicing arm as being secondary to selling cars, helping to retain custom until the vehicle's warranty expires. But with fewer new cars being sold, these service facilities are often underutilised. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Sep. |
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