原文传递
Why stock shortages mean dealers should rethink vehicle search
| 题名： | Why stock shortages mean dealers should rethink vehicle search |
| 正文语种： | eng |
| 作者： | James Tew |
| 摘要： | Online vehicle search is the entry point for the vast majority of customers to enter the car buying process in 2021. But is the technology that most dealers use still fit for purpose? Traditional vehicle search has barely moved on since the earliest days of the internet and is largely driven by the idea that car buyers already know what they want. However, it falls down badly when customers have a much less specific or informed viewpoint, when they use language that doesn't fit in with the search engine's very strict parameters, or when - as we are seeing at the moment -stock is in very short supply. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Oct. |
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