原文传递
Why digitalisation is essential for aftersales success
| 题名： | Why digitalisation is essential for aftersales success |
| 正文语种： | eng |
| 摘要： | Never has it been so important to offer a seamless digital experience. Across the wider retail landscape, consumers are surrounded by highly personalised and convenient retail experiences. The modern consumer has come to expect that same level of service in any industry, from text and video updates to online payments and digital documentation. The current automotive aftersales experience can be fragmented and impersonal, but we're passionate about changing that. It is now critical that automotive retailers invest in the digital tools required to build a customer-centric journey, transforming the aftersales process into a tailored and frictionless experience. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Oct. |
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