详情

Incorporating Emerging Technologies into Airport In-Terminal Concession Programs

项目名称：	Incorporating Emerging Technologies into Airport In-Terminal Concession Programs
摘要：	Consumer buying habits are rapidly evolving. For example, e-commerce is often preferred to in-store purchasing of retail goods and food services, and international airports have started to implement omnichannel e-commerce platforms to deliver an advanced airport retail experience for passengers. The U.S. airport industry has started to implement mobile ordering services for retail and food & beverage, and, while fairly new, this type of service is growing in popularity. However, there is little information available for airport operators to understand the changing habits of consumers, the degree to which new technologies will advance, the pace at which adoption of new technologies will occur, and the overall success/impact of new technologies on airport revenue and customer experience. The future success of airport concession programs will rely on much more than rolling out new technologies. Airports need to understand the challenges, opportunities, and the different components and maturity levels of these technologies and how they will meet customer needs. This challenge for airports may require traditional in-terminal planning strategies to be adjusted to deliver the optimal in-terminal concessions space plan and concessions mix. The objective of this research is to develop guidelines that airport operators can use to compare and contrast various technologies supporting in-terminal concessions and then evaluate each for application to individual airport situations and demographics. Recognizing the rapidity of technological change, the guidelines should focus on general technology concepts rather than specific technologies.
状态：	Proposed
资金：	500000
资助组织：	Airport Cooperative Research Program；Federal Aviation Administration
项目负责人：	Navarrete, Joseph D
开始时间：	20220809
主题领域：	Administration and Management；Aviation；Economics；Operations and Traffic Management；Terminals and Facilities