Moving Research into Practice. NCHRP Comprehensive Communications Plan
| 项目名称： | Moving Research into Practice. NCHRP Comprehensive Communications Plan |
| 摘要： | NCHRP has contracted a consultant to produce a communications strategy that will serve as a guiding document for all future communications activities undertaken by NCHRP. The strategy will (1) help NCHRP to inform our stakeholders and audiences about the program and its constituent parts; (2) provide guidance on developing relevant communications products to meet the specific needs of our stakeholders and audiences; and (3) promote, manage and expand NCHRP�s profile within relevant audiences. As a broad outline, the communications strategy will: (1) Examine NCHRP�s current communications efforts: Conduct an audit of current communications efforts; Map target audiences, their communications objectives, and what key messages are relevant to them, based on discussions with relevant stakeholders and NCHRP staff; Conduct a SWOT analysis of NCHRP�s communications capacity, including personnel, products, infrastructure, and so on. (2) Formulate a communications strategy: Develop a user-centric strategy that emphasizes target audiences, relevant communications products, and efficient distribution and dissemination methods; Conceptualize, draft, and design new communications products and services; Develop a timeline showing how various communications products would be rolled out to maximize their effectiveness (3) Recommend changes in current communications products and activities, and formulate new products and activities: Conduct an analysis of current development, production and distribution processes and recommend changes; Develop cost estimates for new communications products and activities; Provide guidance on the use of new and emerging media, and consumer trends and technology developments that can affect the communications strategy moving forward. |
| 状态： | Active |
| 资金： | 156000 |
| 资助组织： | American Association of State Highway and Transportation Officials (AASHTO) |
| 项目负责人： | Mohan, Sid |
| 执行机构： | LGND, LLC |
| 开始时间： | 20181001 |
| 预计完成日期： | 20190701 |
| 实际结束时间： | 0 |
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