详情

Un-Ticketing: An Upside-Down Approach to Speed Compliance TR-759

项目名称：	Un-Ticketing: An Upside-Down Approach to Speed Compliance TR-759
摘要：	Conventional approaches to achieving compliance with speed limits are almost always punitive: speeders are intercepted and punished through fines or other sanctions. Nevertheless, psychological research and practical experience have shown that penalties and rewards are equally powerful motivators of human behavior. "Un-Ticketed" is an experiment to explore whether it is possible to improve speed compliance by incentivizing good behavior (in addition to punishing bad behavior). Specifically, the project will be a collaboration with one or more local police departments to implement a contest where randomly-selected drivers who comply with the speed limit in a problem corridor are rewarded with gift cards donated by local businesses. Traffic speeds will be monitored before, during, and after the intervention to identify impacts on speeds, and drivers will be surveyed to identify possible changes in attitudes about speeding. A guide will be produced to aid Iowa communities in applying this intervention. The main objective of this study is to determine whether an intervention that provides positive reinforcement of speed limit compliance results in a measurable reduction in traffic speeds (or a change in driver attitudes) in the study area. To accomplish this objective the following actions will be taken: (1) Identify corridors suitable for implementation of the Un-Ticketing concept based on existing safety and speed compliance problems, physical suitability for traffic speed monitoring, support from local police and other officials, and support from businesses located along the corridor. (2) Conduct speed monitoring in collaboration with local police, record the license plate numbers of randomly-selected compliant drivers, and send the winning drivers "Un-Tickets" (gift cards). (3) Measure traffic speeds before, during and after the Un-Ticketing program. (4) Survey drivers in the study area about speeding and traffic safety attitudes before, during, and after the Un-Ticketing program.
状态：	Active
资金：	50000
资助组织：	Iowa Department of Transportation
管理组织：	Iowa State University, Ames
项目负责人：	Goetz, Vanessa
主要研究人员：	Shaw, John
开始时间：	20181001
预计完成日期：	20210331
实际结束时间：	0