Identifying Effective Travel Behavior Change Strategies for Poor Air Quality Events in Northern Utah
项目名称: Identifying Effective Travel Behavior Change Strategies for Poor Air Quality Events in Northern Utah
摘要: This research project intends to first identify various informational, encouragement, enticement, and other travel demand management strategies intended to result in voluntary travel behavior modifications (towards reduced driving) during poor air quality events in Northern Utah. Second, this research project will measure and evaluate the effectiveness of these strategies by statistically analyzing data collected from a series of travel behavior questionnaires. The researchers hypothesize that information-only strategies may not be very effective; instead, techniques that involve social norms, gamification, and/or monetary rewards may be more promising at yielding voluntary reductions in driving on poor air quality days.
状态: Active
资金: 119471.50
资助组织: Office of the Assistant Secretary for Research and Technology
管理组织: Mountain-Plains Consortium
项目负责人: Kline, Robin
执行机构: Utah State University, Logan
主要研究人员: Song, Ziqi
开始时间: 20171211
预计完成日期: 20220731
实际结束时间: 0
检索历史
应用推荐