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Review of Risk Communication Strategies and Existing Occupant Protection Safety Messages

项目名称：	Review of Risk Communication Strategies and Existing Occupant Protection Safety Messages
摘要：	National Highway Traffic Safey Administration (NHTSA), in conjunction with the Governors Highway Safety Association (GHSA), identified a need to provide States with information to apply to messaging campaigns for impaired and distracted driving and occupant protection. In 2015, a contract was awarded through Volpe Center to the University of Michigan Transportation Research Institute (UMTRI) to conduct a Review of Risk Communication Strategies and Existing Impaired and Distracted Driving Safety Messages. This contract aims to utilize the groundwork currently being conducted by UMTRI to identify risk communication strategies via a literature review of theory and practice that would apply to a wide range of risky behaviors. While UMTRI�s current contract includes impaired and distracted driving, this contract supplements these risky driving behaviors with the addition of occupant protection messaging. For this project, occupant protection is defined as seat belts and child restraint systems for motor vehicles. This project will identify the psychological and communication theories that best support communication strategies and campaigns for occupant protection, identify non-high visibility enforcement model materials currently used and which, if any, employ psychological and communication theories, and consolidate that information in a non-technical, user-friendly format that can then be provided to States and local jurisdictions for future efforts. The project will transition research findings regarding effective health and safety communication campaigns that were based on communication and psychological theory and apply them to communication campaigns that address occupant protection.
状态：	Active
资金：	118553
资助组织：	Governors Highway Safety Association
项目负责人：	Johnson, Kristie
执行机构：	University of Michigan Transportation Research Institute
主要研究人员：	Johnson, Kristie
开始时间：	20160929
预计完成日期：	20210930
实际结束时间：	0