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Passenger Air Service Development Techniques. ACRP Report 18.
| 题名： | Passenger Air Service Development Techniques. ACRP Report 18. |
| 作者： | S. C. Martin; |
| 关键词： | passengers,air transportation,air service,air service development(asd);financial management, commercial aviation, communities, costs, subsidies, marketing, airline industry, competition; |
| 摘要： | This guidebook should be of interest to airport managers and local government representatives interested in retaining existing and/or attracting new commercial air service in small communities. It provides information on the air service development (ASD) techniques, tools, and programs that smaller communities have used, including minimum revenue guarantees, guaranteed ticket purchases (i.e., travel banks), cost subsidies, marketing and advertising, and non-financial (i.e., in-kind) contributions, among others. The guidebook is organized into two major sections. The first section discusses the context for ASD, particularly the financial condition of the U.S. aviation industry and the basic underlying competitive challenges that small communities face in retaining or enhancing their commercial air service. The second section discusses how communities can address those challenges, and describes the basic components and tools of an ASD program. The guidebook is intended to help small communities develop and execute an ASD program. / Supplementary Notes: Prepared in cooperation with Vesta Rae & Associates, LLC, Houston, TX., Robin Lee Monroe & Associates, LLC, Washington, DC. and Wordsworth Communications, Wellsboro, PA. Sponsored by Transportation Research Board, Washington, DC. Airport Cooperative Research Program. and Federal Aviation Administration, Washington, DC. / Availability Note: Product reproduced from digital image. Order this product from NTIS by: phone at 1-800-553-NTIS (U.S. customers); (703)605-6000 (other countries); fax at (703)605-6900; and email at orders@ntis.gov. NTIS is located at 5301 Shawnee Road, Alexandria, VA, 22312, USA. |
| 报告类型： | 科技报告 |
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