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原文传递 Practical Measures to Increase Transit Advertising Revenues.

题名：	Practical Measures to Increase Transit Advertising Revenues.
作者：	J. Alpers;
关键词：	transit industry,transit advertising products,advertising revenues;strategies, expenditures, literature reviews, media industry, promotion activities, marketing, interview guides, advertisers, surveys, advertiser interviews, recommendations, decision maki
摘要：	This report provides strategies to significantly increase transit's share of total advertising expenditures. It describes advertising decision makers' perceptions about transit advertising products (current and future products) and includes a strategic responsive communications plan and recommendations to improve those perceptions and increase transit revenue. This report will be helpful to transit agencies, transit marketers, transit advertising sales organizations, media planners, media buyers, and advertisers. / Supplementary Notes: See also PB2004-104623 and PB99-146052. Sponsored by Transportation Research Board, Washington, DC. Transit Cooperative Research Program. and Federal Transit Administration, Washington, DC. / Availability Note: Product reproduced from digital image. Order this product from NTIS by: phone at 1-800-553-NTIS (U.S. customers); (703)605-6000 (other countries); fax at (703)605-6900; and email at orders@ntis.gov. NTIS is located at 5301 Shawnee Road, Alexandria, VA, 22312, USA. / NTIS Prices: PC A07/MF A07 / NTIS In-house Control Codes: nastrb/dotfta;12111,1101
报告类型：	科技报告