摘要: |
Changing behaviours can only be implemented through a mixture of push and pull factors. In your opinion, what is the most important push or pull factor that will help to create behavioural change in public transport use? DR STIAN REIMERS Considering the way that the mind works, it's usually lots of different, small factors that need to be addressed in order to drive change. Ultimately, I think that there is a high-level goal: to stop people having to think about things too much. So, the less cognitive effort that people have to put into travelling, the more readily they'll be willing to change their behaviour towards using public transport more. |