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Communication Strategies for State Transportation Research Programs. Volume I of IV: Why Worry about Communication.
| 题名： | Communication Strategies for State Transportation Research Programs. Volume I of IV: Why Worry about Communication. |
| 作者： | HACKLEY, J.; KNOTT, D.; MARTINELLI, D. |
| 关键词： | COMMUNICATIONS; TRANSPORTATION RESEARCH PROGRAMS |
| 摘要： | Transportation rsearch is often open ended and difficult to measure, in that its beneficiaries may not know how they have been Served by research activities and results. This research project sought to (1) Obtain feedback from Ohio Department of Transportation (ODOT) constituents, (2) develop a strategic communication plan that supports ODOT's overall mission and goals, keeping in mind research office resources, and (3) develop a communication template that other DOTs could model or use. To accomplish these objectives, existing knowledge, attitudes, and behaviors regarding Ohio DOT's research office were obtained through a number of surveys. Those surveyed included the Ohio general public, internal DOT constituents (technical liaisons, administrators and directors, district deputy directors, district research contacts, FHWA regional center directors) and extemal DOT constituents (consultants, contractors, transportation committee legislators, and college civil engineering department heads). In addition, a nationwide survey of DOT research office directors was conducted to determine the constituents with whom their offices communicate and the means by which they do so. |
| 报告类型： | 科技报告 |
相关文献
- Communication Strategies for State Transportation Research Programs. Volume IV of IV: Other External ODOT Constituent Surveys.
- Communication Strategies for State Transportation Research Programs. Volume II of IV: Internal ODOT Constituent Surveys.
- Communication Strategies for State Transportation Research Programs. Volume IV of IV: Other External ODOT Constituent Surveys.
- Communication Strategies for State Transportation Research Programs. Volume II of IV: Internal ODOT Constituent Surveys. Final rept.
- Communication Strategies for State Transportation Research Programs. Volume III of IV: External ODOT Constituent Surveys General Public, Other DOTs.
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