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The Future of Omni-Channel Retail: Predictions in the Age of Amazon
| 题名： | The Future of Omni-Channel Retail: Predictions in the Age of Amazon |
| 正文语种： | eng |
| 作者： | Nicolo Masorgo |
| 作者单位： | University of Arkansas Fayetteville |
| 摘要： | Omni-channel retail, defined as the blending and integration of online and offline retail, has been retailers' latest effort to improve consumers' shopping experience and increase operational performance (Murfield et al. 2017; Taylor et al. 2019). Omni-channel operations encompass managing product flows with a logic of physical proximity, providing goods in a timely fashion at the place customers require by integrating online and offline distribution channels. Omni-channel retail provides consumers with greater product information availability, as well as the freedom to select and switch between the convenience of online shopping versus shopping in physical stores. As a result, omni-channel retail enhances consumers' expectations to purchase at their convenience (Daugherty, Bolumole, and Grawe 2019). |
| 出版年： | 2022 |
| 期刊名称： | Transportation Journal |
| 卷： | 61 |
| 期： | 1 |
| 页码： | 118-122 |
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