摘要: |
EVEN THOUGH post-pandemic travel restrictions have largely been lifted, predicting passenger behaviours has become harder as many traditional travelling patterns have not returned. A significant number of commuters have moved to a working from home model, be it full time or hybrid, and tourism is still an industry in recovery. These issues are now exacerbated by a second crisis: the rising cost of living. Global economies still recovering from the cost of the pandemic face accelerated inflation - forecast to rise to 7.5 per cent globally by the end of the year -alongside mounting energy costs. More strain is being placed on the budgets of both passengers and networks. The transit ecosystem must learn to adapt to this crisis, maintaining crucial services while offering affordable, accessible mobility. But how can this be achieved in a way that is economically viable, and how can ticketing provide a sustainable solution to the benefit of both networks and their passengers? Despite the immense challenges that they present, the very same financial pressures that are putting so much strain on networks can also be leveraged to make public transport the most attractive option for travellers. Passengers are having to re-think private vehicle usage, and the transit sector can use this to demonstrate its value through a commitment to providing unparalleled convenience and reliability at an affordable price. |