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Evaluation of Kentucky's Click It or Ticket 2008 Campaign.
| 题名： | Evaluation of Kentucky's Click It or Ticket 2008 Campaign. |
| 作者： | agent, k. r. green, e. r. langley, r. e. |
| 关键词： | seat belt campaigns,seat belt usage,click it or ticket campaign/kentucky, law enforcement, evaluation, safety belts, motor vehicle operators, surveys, media, fatalities, injuries, traffic safety, public information programs/ |
| 摘要： | The objective of the report was to document the results of the 'Click It or Ticket' 2008 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. The earned media started about three weeks prior to Memorial Day 2008 and continued through the enforcement period. The paid media campaign was for the two weeks prior to Memorial Day while the enforcement period was a two-week period including the week before and the week of Memorial Day. The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the results. The evaluation also involved conducting observations of safety belt usage at a sample of locations across the state, conducting telephone surveys before and after the campaign, and comparing the number of fatal and injury crashes during the enforcement period with previous years. / Supplementary Notes: Sponsored by Kentucky Transportation Cabinet, Frankfort. / Availability Note: Product reproduced from digital image. Order this product from NTIS by: phone at 1-800-553-NTIS (U.S. customers); (703)605-6000 (other countries); fax at (703)605-6900; and email at orders@ntis.gov. NTIS is located at 5285 Port Royal Road, Springfield, VA, 22161, USA. |
| 报告类型： | 科技报告 |
相关文献
- EVALUATION OF KENTUCKY'S CLICK IT OR TICKET CAMPAIGN.
- Evaluation of Kentucky's 'Buckle Up Kentucky: It's the Law and It's Enforced' Campaign, 2006. Research rept.
- Safety Belt Usage Survey in Kentucky, 2001
- Evaluation of Kentucky's 'Buckle Up Kentucky: It's the Law and It's Enforced' Campaign, 2007.
- Evaluation of the 'Click It or Ticket: Buckle-up or Pay Up Mobilization Campaign. Final rept. 10 Mar 03-30 Sep 03.
- Evaluation of the 'Buckle Up or Pay Up: Click It or Ticket' November Safety Belt Mobilization. Final rept. 10 Mar 03-30 Apr 04.
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