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McCain, Inc. Now SWARCO McCain, Inc.
| 题名： | McCain, Inc. Now SWARCO McCain, Inc. |
| 正文语种： | eng |
| 摘要： | Effective 16 August 2022, the well-known Califomian traffic technology provider McCain, Inc. has been renamed SWARCO McCain, Inc. With this formal step, the Austrian-headquartered SWARCO AG consequently follows its branding strategy of ONE SWARCO, anchoring the brand name also in the legal entity's name. It was in 2016 when McCain, Inc. became a part of the SWARCO Family. Since then, McCain has helped SWARCO in becoming a major player in the U.S. ITS market with competent people, reliable technologies, and significant contributions to the Group's revenue statement. "We had decided to wait with any rebranding because the McCain brand was much better established in the U.S. ITS market than SWARCO," SWARCO CEO Michael Schuch remembers. "Now, six years later and following the acquisition of Dynniq Mobility meanwhile rebranded SWARCO, we have evolved into the leading global player in the ITS industry. Following thorough deliberations, we think it is now time to proceed with the rebranding of our U.S. ITS affiliate by naming the company SWARCO McCain, Inc.," says Schuch. |
| 出版年： | 2022 |
| 期刊名称： | ITE journal |
| 卷： | 92 |
| 期： | 11 |
| 页码： | 46-46 |
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