摘要: |
THE DIGITAL revolution is changing the way that people travel and has been gathering pace since the early 2000s, when transport authorities across the world began introducing the option for cashless travel. Now, nearly two decades later, technology has significantly advanced and smart ticketing has become mainstream. With this comes new opportunities. Smart ticketing refers to the use of payment cards, mobile apps and smartcards to purchase and store tickets for journeys on public transport. It offers users a simple, convenient and integrated ticketing experience at their fingertips. Providing a digital alternative to the traditional paper ticket removes the need to queue, enhances journey planning and makes the overall route from purchasing a ticket to using public transport more efficient and, often, cheaper. This is in addition to offering protection against theft, thanks to the use of personalised online accounts and records of purchase. And, crucially, smart ticketing can also give customers the reassurance that they may need to travel with confidence, knowing that they've been offered the most cost-effective fare and that they will be automatically reimbursed in the event of delays. |