原文传递
Navigating the marketing challenges of multi-city Mobility-as-a-Service platforms
| 题名： | Navigating the marketing challenges of multi-city Mobility-as-a-Service platforms |
| 正文语种： | eng |
| 作者： | Charles Nichols |
| 作者单位： | Solent Transport |
| 摘要： | CREATING A MULTI-CITY Mobility-as-a-Service (MaaS) platform with a comprehensive range of integrated transport operators and seamless service provision is a significant challenge. But what is just as important, but often overlooked, is how the value proposition of MaaS is presented to customers through the marketing and promotion of the service. It's all very well spending long hours developing integrations and building a system that provides the sort of service cohesion that gets transport planners hot under the collar, but the reality is that the end users of MaaS aren't transport planners. Most customers care little about the complex challenges, behind-the-scenes, of combining access to multiple modes in a single app. The reality is that they will judge the platform by how their actual user experience stacks up against their expectations. So, how should we invest in the marketing of MaaS to manage expectations and ensure success? |
| 出版年： | 2023 |
| 期刊名称： | Intelligent Transport |
| 卷： | 7 |
| 期： | 2 |
| 页码： | 22-25 |
检索历史
应用推荐
