详情

原文传递 MaaS: A piece of the mobility integration puzzle for aricher transport experience

题名：	MaaS: A piece of the mobility integration puzzle for aricher transport experience
正文语种：	eng
作者：	Julie Sulli
作者单位：	Marketing Department at Keolis Group
摘要：	TODAY, MORE than ever, new market trends are throwing 20th century city and regional planning models into question. New ways of living and working, accelerated by various crises, have transformed the way that we move around and have increased passengers' expectations toward public transport. At the same time, and despite ecological emergencies, private car use has not reduced. During these last two years, Keolis' Prospective Team has led quarterly studies to understand citizens' mobility choices and expectations. Apart from hygiene, three main issues were highlighted - the mobility offer's attractivity, information and digitisation. This is where Mobility-as-a-Service (MaaS) comes in - when fully embraced. With 70 per cent of people equipped with a smartphone regularly using a transport app - generally several apps, in fact - a vast majority of customers (83 per cent) report that technology plays an essential role in simplifying their journey. They expect it to help them in choosing the right mode of transport at the right time, having access to multiple modes of transport, as well as optimising the route and duration of their journey.
出版年：	2022
期刊名称：	Intelligent Transport
卷：	6
期：	4
页码：	32-34