原文传递
Are you making these marketing mistakes?
| 题名： | Are you making these marketing mistakes? |
| 正文语种： | eng |
| 作者： | CHASE CLOUGH |
| 作者单位： | Florida State University |
| 摘要： | Marketing is one of the most essential business prac-tices any shop owner can use to his or her advantage. Below, you'll find the top nine most common marketing mistakes from a marketing expert and fellow shop owners.Marketing is an investment As a shop owner, you have to put enough in to see a bountiful return. Marissa Ruiz, DRIVE'S digital marketing manager, says that "your marketing is an investment for a return." It's not a loss, but instead, a step toward increasing profit. Calculate your gross sales and from there determine what percentage is the correct amount to invest into your Marketing funds.Kelsey Lancaster, co-owner of Performance Automotive Repair, said she's investing more into marketing every year. So, what is the biggest mistake she makes for marketing?"Not spending enough!" she said. "And still to this day, I don't feel I spend enough on our marketing efforts. By divvying up enough of your profits and investing them into your marketing strategy, you can start seeing returns in no time." |
| 出版年： | 2022 |
| 期刊名称： | Motor age |
| 卷： | 141 |
| 期： | 9 |
| 页码： | 12,14 |
检索历史
应用推荐
