摘要: |
OEM certification programs have grown in numbers in recent years due to automakers taking more of a vested interest in the collision repairs of their vehicles. The OEMs know that 60% of people who return their car to an auto body shop due to an issue related to a collision repair will sell or trade that car in a year. And of those, 63% will switch to a different make of vehicle. Therefore, brand loyalty is at stake. Today's vehicles feature an amalgam of different substrates and lots of electronics, requiring more training and tooling than ever before to ensure that these computers on wheels are repaired properly. OEM certification ensures that a shop has the training, tools and access to OEM repair procedures, which greatly increases the chances of a good repair experience for the consumer and reduces a shop's liability. |