详情

原文传递 ONLINE REVIEWS: AN INTEGRAL PART OF MARKETING

题名：	ONLINE REVIEWS: AN INTEGRAL PART OF MARKETING
正文语种：	eng
作者：	BARRETT SMITH
作者单位：	AUTO DAMAGE EXPERTS INC.
摘要：	A long time ago, I heard a saying that went: "A business without a sign is the sign of no business." And while this still rings true, today's most effective "sign" is a business's website [if designed correctly], and within it, a link to ongoing reviews of those who have used its goods and services. Word-of-mouth referrals/recommendations remain one of the most effective methods of deriving customers and their business. Approximately 28% of consumers say that word-of-mouth marketing (WOMM) is most effective at making them familiar with a company because it comes from trusted colleagues, friends or family members and even strangers - and it often removes the need for further research. This is especially true for those rarely needed services, such as roof repair, plumbing, electrical, legal and, of course, auto body repair/refinishing.
出版年：	2022
期刊名称：	BodyShop business
卷：	41
期：	9
页码：	48,50-52