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Communication Matters: Communicating the Value of Transportation Research Guidebook. National Cooperative Highway Research Program (NCHRP) Report 610.
| 题名： | Communication Matters: Communicating the Value of Transportation Research Guidebook. National Cooperative Highway Research Program (NCHRP) Report 610. |
| 关键词： | transportation planning,communication/budgets, public transportation, traffic congestion, traffic safety, mobility, travel demand, research projects, implementation, technology innovation, case studies/budgets, public transportation, traffic congestion, traffic safety, mobility, travel demand, research projects, implementation, technology innovation, case studies |
| 摘要： | The need for transportation research can be a tough sell to policy makers and the public. Many in the transportation community regard the lack of awareness and knowledge of the value of such research as a major obstacle to securing adequate funding for further advances in safety, mobility, and infrastructure. Most people conceptually grasp the value of research and its results, but this awareness does not always lead to support for innovations or implementation of new technologies--particularly those that take years to develop. Today's climate of tough decision-making, tight budget cycles, and limited funding demands immediate results. The approval process for new or continuing research projects requires that we clearly communicate how these innovations will be applied and how they will affect Americans' lives now and in the future. / Availability Note: Order this product from NTIS by: phone at 1-800-553-NTIS (U.S. customers); (703)605-6000 (other countries); fax at (703)605-6900; and email at orders@ntis.gov. NTIS is located at 5301 Shawnee Road, Alexandria, VA, 22312, USA. / NTIS Prices: PC A05/MF A05 / Corporate Author Code: 044780003 / Classifivation: Unclassified report |
| 报告类型： | 科技报告 |
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