摘要: |
When challenged with the elephant in the room - why buyers in a famously conservative market, namely haulage operators, should come to Tevva rather than an established name - marketing director David Thackray, who comes from several generations of Yorkshire hauliers, responds: "Because, if they want an electric vehicle, money talks. I don't know the latest exact numbers, but I believe for one manufacturer you'd be looking at £250,000-£300,000. Well we're not much more than half that, and therefore we're price competitive." One does have to wonder how Tevva keeps its prices so low. Thackray, however, wants to know why others charge so much. "Let's put it this way. We are not magically capable of building a vehicle for 40% less for what the materials cost, than people like Volvo and Scania are, I don't believe that for a minute," he says. Younger manufacturing companies are still fluid in their approach, having not yet found their metaphorical hills on which to die. The thing with Thackray, however, is that he knows where a lot of those hills are, in both senses. Take gearing: Tevva is using a single speed, but it is looking at other options as it scales the gross weight of the vehicle up, the next step being to 18t- or rather, 19t, the gross limits having been raised for BEVs, to allow for battery weight. |