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Based: Head office and depot - Ashby High Street, Scunthorpe (overflow parking at Kettering Road, Scunthorpe and one coach outstationed at Kirton in Lindsey). Founded: July 1914 by cycle shop owner Arthur Hornsby and son Joseph, operating ten-seat 1910 Minerva between Ashby and Scunthorpe on Friday and Saturday nights (both had day jobs]. Present site, opposite cycle shop, occupied from 1915. Traded 1919-48 as Primrose Motors after Arthur Hornsby acquired yellow paint for new bodies on ex-War Department chassis. Primrose logo incorporated into livery introduced for July 2014 centenary. Arthur Hornsby died 1959, Joseph's son Raymond took control 1966 and pioneered continental tours. His son Nicholas (fourth generation) is current managing director. First new vehicle, American-made Dearborn, purchased 1921. First double
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