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INFORMING NON-USERS
| 题名： | INFORMING NON-USERS |
| 正文语种： | eng |
| 作者： | PHIL STOCKLEY |
| 摘要： | Inspired by a recent trip to France and Switzerland, where public transport was plentiful and information clear and readily available, I'm increasingly of the view that we as an industry - working with our local authority partners - need to develop some national standards for wayfinding. I'm talking about the way in which information is presented that allows intending customers to work out how to make a particular journey, understanding what they need to do (and where they need to go) at each step of the way to make sure they complete their journey and want to come back for more. |
| 出版年： | 2022 |
| 期刊名称： | Buses |
| 卷： | 74 |
| 期： | 807 |
| 页码： | 19-19 |
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