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原文传递 An effective omnichannel starts with best-in-class inventory management and vehicle data

题名：	An effective omnichannel starts with best-in-class inventory management and vehicle data
正文语种：	eng
摘要：	Retailers need a single rich, descriptive and accurate vehicle data source and system to view and distribute, if they are to deliver a genuine, seamless and reliable omnichannel retailing experience for customers. Autof inity CEO Andy Whitehair said: "When developing a successful e-commerce strategy, the first thought is about the customer journey. But, in fact, it should be the back end and processes that are considered first with as much focus as the front end journey and website. "It soon becomes apparent that disparate systems in dealerships are held together by people who, effectively, paper over the cracks. But it makes scaling up to a full e-commerce offering unmanageable. Issues of incomplete and inaccurate data, including inconsistent vehicle pricing and descriptions, arise very quickly which have massive compliance and customer satisfaction implications."
出版年：	2023
期刊名称：	Automotive Management
期：	Mar.
页码：	27-27