原文传递
How to truly make car buying seamless
| 题名： | How to truly make car buying seamless |
| 正文语种： | eng |
| 作者： | TOM SEYMOUR |
| 摘要： | Many automotive retailers are well on their way to becoming true omni-channel specialists. However, there is always room for improvement and refinement of the digital and physical customer journey. Catherine Faiers, Auto Trader chief operating officer, says joining up digital processes with interactions face-to-face is essential due to the fact that "the days of the indecisive tyre-kicker are well and truly behind us". She says: "The gap is also widening between the needs and the jobs consumers are looking to do upon arrival, which highlights how critical a tailored approach to each customer has become, rather than a standardised one-size-fits-all sales process." Crucially, visiting the forecourt is still part of the car-buying journey and this isn't changing. |
| 出版年： | 2023 |
| 期刊名称： | Automotive Management |
| 期： | Mar. |
| 页码： | 29,31 |
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