详情

原文传递 Cybersecurity vital in giving omnichannel buyers confidence

题名：	Cybersecurity vital in giving omnichannel buyers confidence
正文语种：	eng
作者：	TIM ROSE
摘要：	As motor retailers continue to embrace omnichannel sales, one of their key responsibilities will be to assure car buyers that their processes are robust and protected. While most buyers continue to complete car purchases inside a dealership, retailers are seeing a rise in customers choosing to make their motor finance applications online, whether still within the showroom or in the privacy of their own home. Securetinline portals provided by finance houses give customers confidence in what they tare doing. Yet recent instances of cybercriminals targeting major AM100 dealer groups Arnold Clark and Pendragon, to disrupt trading and demand ransoms, show the industry is a target. Accountancy and advisory firm RSM highlighted that 95% of cybersecurity breaches are caused by human error. A lack of security and awareness training can leave firms vulnerable from naive workers. AM is aware of some dealerships which still allow customers to email their credit card details, for example.
出版年：	2023
期刊名称：	Automotive Management
期：	Mar.
页码：	36-37