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'Can do' dealers can be on song with SsangYong
| 题名： | 'Can do' dealers can be on song with SsangYong |
| 正文语种： | eng |
| 作者： | Andrew Cookson |
| 摘要： | Q The brand has recently had a difficult time, through bankruptcy and restructuring. Since that period has ended and with SsangYong's acquisition by KG Group, how can potential franchisees be confident the brand has a bright future? A SsangYong was established in 1954 and a majority shareholding was acquired by the KG Group last year. KG is large company, established in 2003, which operates through its affiliates in various industries including chemicals, steel, hospitality and media. SsangYong Motor is an opportunity for KG's M& A expansion and an entrance into the automotive industry, with particular focus on electrification. From a UK perspective, SsangYong Motor distribution rights were acquired by Bassadone Automotive Group (BAG) in 2011 to distribute SsangYong vehicles, parts and accessories. BAG, established in 1904, is a significant automotive distributor based in Gibraltar, consisting of eight companies operating in Finland, the Baltics, UK, Spain, and Gibraltar, employing more than 500 people. |
| 出版年： | 2023 |
| 期刊名称： | Automotive Management |
| 期： | Mar. |
| 页码： | 38-39 |
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