摘要: |
Service plans have provided some of the biggest sales opportunities for car dealerships over the past 12 months. As the used car market continues to remain strong and customers have been holding onto their vehicles for longer, so they need to service and maintain them more regularly. In response, service plan providers have been capitalising by increasing and enhancing their offering to help dealers retain their customer base through their aftersales. Among leading providers has been EMaC, which has broadened its product range over the past year. Among the company's biggest wins have been service plan contracts signed with SsangYong Motors and Volvo, as well as the AA. "Historically, we have worked directly with manufacturers and dealers," says Liam Finney, EMaC's director of commercial partnerships. "So, working with online aggregators and marketplaces such as the AA is a new and interesting vertical for us, and one that we're looking to expand further into." |